Saturday, 4 February 2012

Frosty Reception for MINI Cooper Promo Stunt

Carmaker BMW is facing a barrage of negative press after it bought the rights to sponsor a freezing storm in Europe, which led to the deaths of 70 people and sent over 500 to hospital.

The company’s brand MINI paid around €300 to name the cold front “Cooper”, to promote its car before the storm headed west from Siberia over central and south-eastern Europe.

As temperatures reached negative 33C, the death toll began to mount across Poland and Ukraine where the highest numbers of fatalities were recorded. In Germany a woman froze to death after falling into a drainage ditch. Read More...