Tuesday, 24 July 2012

MINI and Puma Are to Roll out a Collaborative Collection

MINI and PUMA have become partners for several years to launch collections of clothing, shoes and accessories fusing iconic styles of the both brands. 

The first lines will be available from September 2012 under the label MINI by PUMA. The products will be sold at selected MINI dealerships and the whole range will hit PUMA stores and its retail partners’ stores.

Based on PUMA’s experience in designing sports clothing, the collection is inspired by MINI’s ‘creative use of space’ principle as well as by the UK from where BMW’s automotive brand originates. Some products made of high-quality materials feature British symbols like the Union Jack and bulldogs. Read More...