Wednesday, 15 May 2013

Report back – BMW MINI Paceman launch

We attended the launch of the all-new MINI Cooper Paceman – here's our impression

“The world is becoming more mini.” That was the opening statement at the business presentation of the MINI Cooper Paceman in the Western Cape last week. That statement holds truth because to date, the MINI Cooper rage has seven - yes, seven - models under its stable (including the Paceman).

BMW rebranded the iconic MINI Cooper hatch and launched it in 2002 and, 11 years later, the brand is still desirable, sporty, fun to drive and appeals to the young (and the young at heart). I fell in love with the MINI before I could even drive when I saw Mr Bean use it as his preferred mode of transport. And who could ever forget the movie The Italian Job in 2003, where award-winning actressCharlize Theron drove a blue modified MINI Cooper S with white stripes on the bonnet? I still remember those details because the movie felt like one long MINI Cooper ad!

Fast forward to 2012/2013, the marque adds the Country Man model with four seats and the Paceman, which is offered with the All4 option. Read More...